Alexandra Rosenberg

ABOUT

Experienced, dynamic, and creative arts management and museum professional. Skilled at designing and overseeing complex and thoughtful programs, and engaging with a wide range of artistic practices and creative communities, specializing in time-based art and audio-visual installation.

ARTS MANAGEMENT EXPERIENCE

Producer | MoMA PS1 (Long Island City, NY) | Dec 2017–Jul 2020

Oversaw planning, logistics, budgets, production, infrastructure, administration, and archives for live programs at the Museum, including signature performance programs such as VW Sunday Sessions and Warm Up, performances and public programs related to exhibitions, and other large-scale Museum performances and special events. 

  • Developed and produced annual season of live programs across disciplines, including up to 6 large-scale commissions; multi-artist/multi-location programs in collaboration with guest curators; weekly, summer-long outdoor live music festival with eight consecutive live acts and 4000+ in attendance; time-based works as part of exhibitions, including re-enactments of archival works; and discursive public programs including artist lectures, in-gallery artist talks, and panel discussions. 

  • Produced large events, parties, and corporate rentals to support fundraising, community engagement, and cultivation efforts.

  • Designed and managed program budgets over $1 million annually; by reimagining programs, projects, staffing, and infrastructure, was successful at increasing resources for artists, ambition of programming, and level of production, while lowering costs.

  • Designed and directed production for all programs, including schedules, materials, process, fabrication, and outsourcing as needed. 

  • Directed and project managed infrastructure for live programs, including annual construction and de-installation of an 80-foot diameter geodesic dome; conception and design of additional indoor and outdoor spaces throughout the Museum for programs and events; management of inventory and securing capital upgrades for in-house technical equipment and rental packages; and overseeing all compliance including work permits, temporary permits of assembly, and insurance.

  • Wrote and negotiated contracts with artists, guest curators, artistic collaborators, and vendors, especially attendant to potential risk to the Museum while making space for creative freedom, and advised on all legal matters related to programs.

  • Collaborated with Communications and Development to write and edit language for marketing, publications, and grant applications, including careful proof-reading, and working as an advisor to artists and curators to ensure clarity of ideas.

  • Created talking points about artists and programs for Visitor Engagement staff.

  • Led weekly cross-departmental production and planning meetings for upcoming programs and events.

  • Coordinated archival documentation for all programs, including video, photo, and audio recording, and oversaw selection and editing.

  • Hired and managed a team of full- and part-time production staff, as well as fellows, interns, sub-contractors, and vendors.

  • Promoted from Associate Producer in July 2019, aligning the position with departmental leadership and oversight.

President, Artist Manager, and Producer | Rosie Management Inc. (Brooklyn, NY) | Aug 2013–Feb 2018

Independent management and production company founded to support contemporary artists working in performance-based practices, creating dynamic structures for management, producing, booking, touring, fundraising, and administration.

  • Managed multiple clients and projects with aggregate annual project expenses over $500k.

  • Developed multi-year strategies for artists’ projects, institutional commissions, and long-term career planning. 

  • Produced all aspects of artists’ projects, bridging live performance, installations, and exhibitions, including creative producing, team-building, contracts, finances and payroll, copy-writing and editing, and general management.

  • Booked and produced multi-city national and international touring engagements, including negotiating commissioning and presenting contracts, production and company management, visas, travel, and shipping.

  • Fundraised for projects, including cultivation events, crowd-source campaigns, and secured major foundation support including Creative Capital, Hermes Foundation, Alpert Award in the Arts, Guggenheim Fellowship, National Dance Project, among others.

  • Built relationships with art institutions nationally and abroad to collaborate on artists’ projects and build long-term support.

  • Management clients (selected): Maria Hassabi; Annie Dorsen; Jen Rosenblit; Silas Riener, Rashaun Mitchell, and Charles Atlas; Robert Ashley and Alex Waterman; Ann Liv Young; Royal Osiris Karaoke Ensemble; Faye Driscoll; and Dynasty Handbag.

Producer of Global Programs | Performance Space 122 (New York, NY) | Dec 2014–Jan 2016

Produced multi-city international touring engagements for artists affiliated with the institution (now Performance Space New York) with a cohort of international presenters sharing expenses and resources.

  • Worked closely with the Artistic Director to design, direct, and organize a festival-style program around four performing artists in six cities between Australia and Europe.

  • Oversaw production and overall execution of the program, including visas, travel, shipping, and writing/editing marketing materials.

  • Designed and negotiated contracts, budgets, fees, and logistics with presenting venues and touring artists, facilitating dialogue between multiple presenters and stakeholders, and advocating for the needs of each artist. 

  • Advanced all touring information, and traveled with artists, overseeing multiple productions and venues simultaneously.

  • Hired and managed a team of company and production managers for touring. 

Associate Producer | ArKtype (Brooklyn, NY) | Jun 2010–Aug 2013

Worked closely with producer Thomas Kriegsmann to support creation, development, and touring of international performance projects.

  • Oversaw planning and production for premieres, presentations, and multi-city national and international tours.

  • Designed and negotiated commissioning, presenting, and artist contracts, including Actors’ Equity contract negotiations.

  • Wrote grants, project narratives, and company marketing materials.  

  • General management duties included invoicing, payroll, and budget management.

  • Hired and managed administrative and production staff and interns, and oversaw bookkeeper and accountant. 

Executive Assistant and House Manager | The Chocolate Factory (Long Island City, NY) | Sept 2007–Aug 2012

Supported administration and fundraising for the Executive Director, and oversaw front-of-house operations and staff, for this leading incubator for contemporary dance and performance in a unique industrial space.

  • Administrative support included co-writing and preparing grant applications, writing fundraising and acknowledgment letters, proof-reading marketing materials, and general office management.

  • Hired and supervised a team of part-time front-of-house staff.

  • Supported planning and production of annual fundraising event “Taste of LIC,” especially responsible for greeting VIP guests, coordinating silent auction, overseeing check-in and ticketing, and budget reconciliation.

  • Cultivated relationships with local businesses, artists, and patrons in support of programs and the local community.

Assistant to the Chairperson | New York City Arts Coalition (New York, NY) | Oct 2007–Jan 2009

Assisted Chairperson Norma P. Munn in advocacy efforts for the non-profit cultural sector in New York City.  

  • Coordinated the dissemination of information to cultural institutions on the state of public funding and policy for the arts in New York City, liaising with city and state elected officials and arts leaders.

  • Drafted all private correspondence from the Chairperson and public statements from the Coalition, and delivered public testimony before the New York City Council Committee on Cultural Affairs on behalf of the Coalition.

  • Researched and coordinated a report on the New York City Department of Cultural Affairs’ revised grant-making process.

  • Produced special events, including the annual benefit gala and “legislative breakfasts” in each borough.

ADDITIONAL PROFESSIONAL EXPERIENCE

Co-Chair | MoMA PS1 Staff Committee for Diversity, Equity, and Inclusion (DEI) | 2019–2020 | Originating member of a self-selecting staff committee to write and execute a comprehensive DEI plan for the Museum; assumed position of co-chair in fall 2019.

Producer | Taste of Bushwick | 2013–2017 | Co-founded and produced annual “taste of” fundraising event to benefit The Bushwick Starr, capitalizing on Bushwick, Brooklyn as a world-renowned food destination. Achieved annual attendance of over 1000 people, with over 60 participating local restaurants and businesses, and secured major corporate sponsorship.

Freelance Special Events Producer | 2013–2017 | Produced galas, weddings, and other special events, organizing tasteful, personalized events tailored to every occasion and budget.

Freelance U.S. Artist Visa Consultant | 2011–2015 | Prepared and filed non-immigrant visas (O, P, and other specialty visas) for international artists and companies invited to perform or work in the United States. Clients included: Circus Now/NYU Skirball Center (Canada, Australia, Italy); Peter Brook/CICT (France); Circa (Australia); The Farber Foundry (South Africa); ERTH (Australia); Compagnia TPO (Italy); and Nalaga’at Theater for the Deaf-Blind (Israel).

Curator | Arturo Vidich: Temporary Landscapes, Abrons Arts Center (New York, NY) | Jan 2015 | An exhibition of films, relics, and materials from two performances created by interdisciplinary artist Arturo Vidich–Body Island (2011) and 142241 (2013)–which combined live performance with film production.

EDUCATION

B.A. | Bennington College (Bennington, VT) | 2007 | Directing and Performance Art